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Privacy Policy

Last updated: 28 July 2025

1. Introduction

Shiny Cave Consulting Ltd ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website shiny-cave.com or use our services.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

  • Name and contact information (email address, phone number)
  • Company name and business details
  • Service preferences and enquiry details
  • Communication records and correspondence
  • Marketing preferences

2.2 Technical Information

We automatically collect certain technical information when you visit our website:

  • IP address and browser type
  • Operating system and device information
  • Website usage data and analytics
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use your personal information for the following purposes:

  • To provide and deliver our consulting services
  • To respond to your enquiries and communicate with you
  • To send you relevant business information and updates (with consent)
  • To improve our website and services
  • To comply with legal obligations
  • To protect our business interests and legal rights

4. Legal Basis for Processing

We process your personal data under the following legal bases:

  • Consent: When you voluntarily provide information or consent to marketing communications
  • Contract: To perform our consulting services and fulfil contractual obligations
  • Legitimate Interests: To operate our business, improve our services, and protect our interests
  • Legal Obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

  • With trusted service providers who assist in our business operations
  • When required by law or to respond to legal process
  • To protect our rights, property, or safety, or that of others
  • In connection with a business transfer or merger

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Secure data transmission using SSL encryption
  • Access controls and authentication procedures
  • Regular security assessments and updates
  • Staff training on data protection principles

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Generally:

  • Client data: 7 years after the end of our business relationship
  • Marketing data: Until you withdraw consent or 3 years of inactivity
  • Website analytics: 26 months

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

  • Right of Access: Request a copy of your personal data
  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data
  • Right to Restrict Processing: Limit how we use your data
  • Right to Data Portability: Receive your data in a structured format
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent for marketing communications

To exercise any of these rights, please contact us using the details provided below.

9. Cookies

Our website uses cookies to enhance your browsing experience. For detailed information about our use of cookies, please refer to our Cookie Policy.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

12. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Shiny Cave Consulting Ltd

21 Lansdowne Cres, Edinburgh EH12 5EH, UK

Email: [email protected]

Phone: +44 20 7116 0905

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data appropriately. Visit ico.org.uk for more information.

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